Chase Carey, Chairman and CEO of Formula 1, today announced the
appointments in newly created roles of Ross Brawn as Managing Director,
Motor Sports, and Sean Bratches as Managing Director, Commercial
Operations. These appointments are effective immediately in conjunction
with the completion of Liberty Media's acquisition of Formula 1
announced earlier today.
Ross Brawn is one of the most successful and innovative Technical
Directors in Formula 1 history. A Formula 1 legend with a 40 year
engineering and management career in motor racing, he has won 22 World
FIA Championships and the Le Mans 24 Hours. His honours include 11 world
titles with Ferrari and seven as part of Williams and Benetton. He went
on to win the 2009 F1 World Drivers and Constructors' Championships with
his own BrawnGP team, the Honda F1 team he rescued and renamed. Ross
sold the team to Mercedes-Benz in 2010 and, over three years, laid the
foundation that enabled the team to win the 2014, 2015 and 2016 World
Sean Bratches is credited as one of ESPN's most influential leaders,
with over 27 years of experience, most recently as Executive Vice
President of Sales and Marketing. His career has been defined by
innovation and vision, and his contributions helped to fuel tremendous
growth in ESPN's brand and revenue. Sean oversaw ESPN's two primary
revenue streams, advertising and sponsor sales and content licensing, as
well as the research and analytics, marketing, consumer products and
events marketing divisions.
He led a sales and marketing team that provided national advertisers
access to ESPN's premier media and marketing platforms and oversaw all
content licensing for the domestic cable and satellite networks of The
Walt Disney Company to its linear and emerging multi-channel affiliates.
These assets included: ESPN, ESPN2, ESPN Classic, ESPNEWS, ESPN
Deportes, ESPNU, ESPN SEC Network, The Longhorn Network and ESPN3. He
also was responsible for the distribution of related HDTV, broadband,
video-on-demand, subscription video-on-demand, interactive television,
pay-per-view, Spanish-language, and sports syndication products.
Chase Carey, Chairman and CEO, commented:
"I am delighted to welcome Ross back to Formula 1. In his 40 years in
the sport, he's brought his magic touch to every team with which he has
worked, has almost unparalleled technical knowledge, experience and
relationships, and I have already benefitted greatly from his advice and
"I am thrilled Sean is joining Formula 1. Sean was a driving force in
building ESPN into one of the world's leading sports franchises. His
expertise and experience in sales, marketing, digital media, and
distribution will be invaluable as we grow Formula 1.
"I look forward to working with Ross and Sean, as well as key current
executives including Duncan Llowarch, our CFO, and Sacha Woodward Hill,
our General Counsel, the FIA, Bernie and Liberty as we work together to
make Formula 1 the best it can be for the teams, promoters and fans for
years to come."
Ross Brawn said:
"It's fantastic to be returning to the world of Formula 1. I've
enjoyed consulting with Liberty Media these last few months and I'm
looking forward to working with Chase, Sean and the rest of the Formula
1 Team to help the evolution of the sport. We have an almost
unprecedented opportunity to work together with the teams and promoters
for a better F1 for them and, most importantly, for the fans."
Sean Bratches added:
"I'm very excited to be joining Formula 1 and contribute to the
continued growth of this extraordinary global brand and sport. Formula
1 is one of few truly global tier one sports, and I am encouraged by the
manifold opportunities to materially grow the business, work closely
with current and future sponsors, race circuits, television rights
holders as well as create next generation digital and on-site race
experiences to best serve the Formula 1 fans."
About Formula 1
Formula 1®, which began in 1950, is the world's most prestigious motor
racing competition and is the world's most popular annual sporting
series. In 2016 it was watched by 400 million unique television viewers
from over 200 territories. The 2016 FIA Formula One World Championship™
ran from March to November and spanned 21 races in 21 countries across
five continents. Formula One World Championship Limited is part of
Formula 1, and holds the exclusive commercial rights to the FIA Formula
One World Championship™.
Formula 1 is a subsidiary of Liberty Media Corporation (NASDAQ: LSXMA,
LSXMB, LSXMK, BATRA, BATRK, LMCA, LMCK) attributed to the Liberty Media
Group tracking stock. With the completion of the acquisition of Formula
1 announced today, Liberty Media announced that the Liberty Media Group
will shortly be renamed the Formula One Group and the ticker symbols for
the Series A, Series B and Series C Liberty Media Group tracking stocks
are expected to be changed from LMC (A/B/K), respectively, to FWON
For more information on Formula 1® visit www.formula1.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20170123006092/en/
Courtnee Chun, 720-875-5420
+44 203 772 2582
Source: Formula 1 and Liberty Media Corporation
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